1. Cut
Pick out the right shape for you and your budget
2. CLARITY
The fewer the inclusions in the diamond, the finer the clarity and the more valuable the stone
3. COLOUR
The colour is determined by the different gasses present during the crystallization process.
4. Carats
The carat is the weight or mass of a diamond
THE FOUR C’S
We educate our customers on the fundamentals of real diamonds before they make a purchase. When buying loose diamonds for sale in South Africa this is crucial and many sellers skip it entirely.
The education we offer our customer is based on the 4 C’s of diamonds: